Blog #8

Being a PR major has really made me view this business from a different perspective. My boss, Celia, has told me in the past that one of the hardest obstacles is changing the public's perception of "bigger is better". 


Almaroad Properties used to be partnered with Century 21, so the name was "Century 21 Almaroad Properties". Just over a year before I was hired, Almaroad Properties split from Century 21, and become their own independent business. I am not sure exactly why the decision was made, but it was obvious to me that their time partnered with Century 21 wasn't very pleasant. In the end, bigger isn't always better!